Australian wine without the markup.
No middlemen. No distribution layers. Just wine shipped direct from Australian wineries – at the best possible price.
Free to join, tailored to your taste.
How Vinly Works.
Direct-to-member pricing · Limited time drops · Zero Fees
We work directly with wineries across Australia to unlock limited releases and member-only pricing, giving you access to wine club-style benefits from producers nationwide.
01
Exclusive Offers, Negotiated Direct
Member demand allows us to negotiate the best possible value for our members.
02
Limited-Time Drops
Limited winery allocations released regularly to members — small, time-limited drops that move quickly.
03
Winery Direct Pricing
Avoid the markup with winery-direct pricing shipped straight from the source, no distributor layers in between.
04
New Winery Drops, Continuously Unlocked
A constantly evolving selection of Australian wineries, shaped by member demand, seasonality, and discovery.
Better outcomes for wineries.
Better value for members.
A direct connection between winery supply and member demand — creating better outcomes for both sides.
Australian wineries often produce more wine than can be efficiently absorbed through traditional retail and distributor channels, or hold allocations that don’t always align with demand.
Vinly helps bridge that gap by connecting this supply directly with an engaged member base looking for quality and value. This allows wineries to turn wine into immediate revenue without retail layers or unnecessary intermediaries.
In return, members gain access to limited releases and pricing that rarely reaches the open market — supporting producers while unlocking better value for themselves.
A more efficient way to move wine. A better way to access it.
For wineries
Convert allocations into direct revenue efficiently
For members
Access pricing and releases not available in retail
The system
Direct connection between supply and demand
Early Access Waitlist
5,367 on the waitlist and counting
The first 10,000 members get the full early-access tier—first pick on drops and the strongest launch benefits. After that, you can still join, with a lighter set of perks.
Free to join · Launching 2027
Retail shelves don’t tell you what’s special. Wineries do.
We’re building Vinly as a demand-led layer between drinkers and producers—so you get pricing and access that usually never makes it past the tasting room.
Premium, but not precious. Australian, without the clichés. If it’s on Vinly, it’s because we’d happily pour it for friends.
We’re not trying to be the biggest wine shop on the internet.
We’re building the quietest way to find extraordinary Australian wine.
Early access
Be first across the cellar-door line.
Your next step
Australian wine, rethought. Launching 2027.